Garbage contamination, erroneous recycling, and lack of motivation and consumer education are crippling curbside recycling programs, leading “cities across the country to examine methods to cut back, or even eliminate recycling programs to save money.” - Contamination Continues to Hurt Recycling Efforts, Robert Carr,Jan 27, 2016 –Waste 360

“…little attention has been given to the best methods to develop overall recycling channels…Currently, the consumers who ‘produce’ materials which can be recycled through their consumption activities often receive no payment for placing recyclables in the channel. Similarly, many government entities actually lose money on their efforts to serve as a part of the channel for recycling.” - Recycling and Reverse Logistics, Robert E. Wright, R. Glenn Richey, Mert Tokman & John C. Palmer. Journal of Applied Businessand Economics vol. 12(5) 2011

EcoBlocks is building the world’s first true 360-degree Reverse Logistics platform for plastics recycling, leveraging blockchain and introducing the ECB cryptocurrency, to educate and incentivize consumers, while providing tracking and analytics capabilities for local governments and recycling companies.

Over time, ECB will be adopted by manufacturers to reward consumers directly for recycling their products (e.g., they buy and distribute ECB via the platform to incentivize product recycling, garnering green credibility in the process), and to gain insights on how and where their products are recycled.

A scannable EcoBlocks graphic on packaging will provide precise information not only on the weight and type of plastic being recycled, but also which manufacturer it came from, providing 360-degree product tracking and the basis for a plastics accountability system.