EcoBlocks is building the world’s first true 360-degree Reverse Logistics platform for plastics recycling, leveraging blockchain and introducing the ECB cryptocurrency, to educate and incentivize consumers, while providing tracking and analytics capabilities for local governments and recycling companies.
Over time, ECB will be adopted by manufacturers to reward consumers directly for recycling their products (e.g., they buy and distribute ECB via the platform to incentivize product recycling, garnering green credibility in the process), and to gain insights on how and where their products are recycled.
A scannable EcoBlocks graphic on packaging will provide precise information not only on the weight and type of plastic being recycled, but also which manufacturer it came from, providing 360-degree product tracking and the basis for a plastics accountability system.